With the growing popularity of Japanese cuisine around the world, coupled with the increasing interest and demand for authentic Japanese food products, Oriental Merchant has expanded its presence to Japan, with the establishment of Oriental Merchant Japan (OMJ) in 2019. Based in Tokyo, OMJ was started up with the goal of fostering stronger ties with Oriental Merchant Group’s Japanese partners and manufacturers.
“Japanese food is very iconic, varied, and enjoyed by many around the world, which is why it is important for us as a company committed to bringing the best, authentic Asian food to the world, to have a presence in Japan and to be closer to our Japanese partners,” said Bernard Yiu, CEO of Oriental Merchant Group at the opening of Oriental Merchant Japan’s Tokyo office.
“We invest a lot to build our partnering brands, which is the unique aspect of Oriental Merchant’s operations in the world, as we work closely with manufacturers to grow its brand awareness and equity in the markets the Group is present in.”
“To that end, I am very grateful for the trust we have built with our Japanese partners. The opening of OMJ’s office in Tokyo, the very heart of Japan, is a sign of commitment to our Japanese partners that we will do our very best to work together with them to build a more beneficial and prosperous relationship.”
The opening of the Tokyo office, which was held on the 26th November 2019, was attended by Vincent Yeow, Oriental Merchant’s CMO, and Terry Mak, Oriental Merchant’s Senior Manager of Business Development, with special guests Jun-ichi Shiotani, President of Hideatsu Shibanuma, Tsuyomi Masuda, President of Yamama Masudaen, Shohei Yasuda, Overseas Sales Manager of Daisho Co, Hwisung Hong, Manager of Otafuku Sauce, Yoichi Shoji, Deputy General Manager, Tarami Corporation, Asami Inageta, Chief International Sales Department of Bourbon Corporation, and Shinsuke Mochizuki from Japan’s Ministry of Agriculture, Forestry and Fisheries.
Through Oriental Merchant Japan, the Oriental Merchant Group would be able to expand its Japanese cuisine and product portfolio across the group of companies, bringing more authentic Japanese food products to the rest of the world.