OldTown's special brew was created in 1958, in Ipoh Town, Malaysia. It all started at the White Café – a classic coffee shop. The owner, inspired with a vision and the passion to make and serve fine coffee, created a secret White Coffee blend. In 1999, the launch of OldTown White Coffee Classic 3-in-1 Instant, fulfilled the dream of allowing ordinary folk to bring OldTown's special brew back into their homes.